To strengthen our commercial presence within the Asian market we recently showcased our meat at the inaugural CIIE in Shanghai, which was officially opened by the Chinese President Xi Jinping. John Stone Beef were a part of the BordBia’s Ireland pavilion, where 12 companies participated and demonstrated their commitment to the Chinese market. The exhibition is vast, with numerous halls and companies from a whole host of industries in attendance; visitors could purchase anything from helicopters in Hall 4 to a steak in Hall 8!