We recently participated in the 2019 Agri-Food trade mission to Japan and the Republic of Korea, organised by the Department of Agriculture, Food and the Marine in conjunction with Bord Bia. It was a fantastic opportunity to deepen existing key trade relationships and to create new ones. There is a surging interest in Irish grass-fed beef in Japan due to growing customer appreciation of the provenance of food and the importance of sustainable production. The crowds of visitors queuing to sample our incredible beef was tremendous testament to that.
